Local eyewear. Honest help.
Easy direct billing.
iOptic is an independently owned eyewear centre on Edward Street. Prescription glasses, lenses, repairs and adjustments — with direct billing handled at the counter so most clients only pay their portion.
A small Thunder Bay shop that takes its time.
We're not a chain. We're an independently owned storefront on Edward Street, with the time at the counter to help you find frames that actually fit — and lenses that match how you use them.
More about the shop →Independently owned
A Thunder Bay storefront, run by the people you'll see at the counter — no head-office buyers, no scripts.
In-store help that's actually useful
We'll talk through your prescription, your routine and your face shape, and help you narrow it down — no pressure to upgrade.
Direct billing, handled for you
Bring your benefits card. With eligible providers, we bill your insurer directly so you usually only pay your portion.
Repairs & adjustments welcome
Loose screws, bent temples, slipping nose pads — drop in, most fixes happen on the spot, even if we didn't sell them.
Frames, lenses and the help to choose them.
A considered selection of acetate, metal and titanium frames — paired with lenses and coatings chosen for how you actually spend your day.
Prescription glasses
Single vision, progressives and readers, fit to your prescription and your everyday routine.
Lenses & coatings
Anti-reflective, scratch-resistant, blue-light filtering, photochromic and high-index options.
Repairs & adjustments
Loose screws, bent frames, slipping nose pads — bring them in, most fixes are done while you wait.
A curated mix of independent makers and trusted names.
We rotate the wall often. Ask us what's new this week — or what's still available from last month's drop.
- Ray-Ban
- Oakley
- Tom Ford
- Gucci
- Coach
- Kate Spade
- Calvin Klein
- Lacoste
- Nike
- Persol
- Silhouette
- OGA Morel
Most clients walk out only paying their portion — we send the rest to your insurer.
We'll help with the paperwork.
Direct billing is available to eligible insurance providers and benefit plans. Bring your benefits card and we'll check what's covered before you choose your frames.
Direct billing available with eligible providers. Coverage varies by plan — call ahead and we'll check what's covered before you choose your frames.
Real savings on frames and lenses — in store now.
A rotating selection of in-store promotions on prescription eyewear. Call ahead and we'll let you know what's currently running and what you'd qualify for.
Selected frames with single-vision prescription lenses, anti-reflective and scratch-resistant coatings included.
Pick a second pair from selected frames at no extra cost — a great way to add a spare, a sunglass, or a back-up pair.
Choose a frame from our overstock wall at no charge with the purchase of qualifying prescription lenses.
* Offers valid in-store on selected frames and lens packages. Restrictions apply. Cannot be combined with other promotions or insurance direct billing on the same pair without prior approval. See in store for full details.
An independent eyewear centre, here for Thunder Bay.
iOptic is independently owned on Edward Street North. We're a locally run eyewear centre offering prescription glasses, lenses, repairs and adjustments — with the time at the counter to actually help you choose.
We bill eligible insurance providers directly so most clients only pay their portion. We adjust frames you didn't buy from us. And we stay easy to reach when a screw goes missing, a temple bends, or you just want a second opinion before you buy.
More about iOptic →Six locals. One small shop.
Registered Opticians and optical professionals you'll actually recognize next time you walk in.
Meet the iOptic team →- Warren
- Dominique
- Lyndon
- Savannah
- Jash
- Gillian
425 Edward St. North, Thunder Bay.
Free parking on site. Step-free entry. Walk-ins welcome — call ahead if you'd like dedicated time with one of us.
- Monday – Friday10 – 6
- Saturday10 – 4
- SundayClosed
We're just down Edward Street.
Walk-ins welcome. Bring your prescription, your benefits card, or just an idea of what you're after — we'll take it from there.